STRADOF stands for STructured
Methodology for RApid
Marketers can use STRADOF to create or identify differentiators beyond
STRADOF looks beyond features, examines the attributes of the Total
Ownership Experience and goes on to provide a structured methodology to
develop a set of credible and ready-to-use differentiators for a wide
range of "high-tech" products.
STRADOF focuses on the market, unlike most approaches that tend to look
inwards into the company. It can be used in “high tech” product
categories like computers and software that are intended for use by a
The steps involved in
creating differentiators using STRADOF are:
Identify relevant Total
Answer 4Qs for each
Arrive at set of 'n'
More details of the STRADOF methodology would be published here
progressively. Please visit periodically for updates. For any immediate
questions and comments, please e-mail
firstname.lastname@example.org or click here.
to download an overview of STRADOF (PDF-220KB).
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Last modified on
26 Dec 2009.