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Most website owners spend a lot of time and money on SEO, SEM and social media to
attract more traffic. However, once visitors reach their websites, they either
fail to use any tools to learn more about their visitors or stop their visitors
dead on their tracks with lengthy registration forms designed to gather a lot of
information.
Either way, they end up with poor returns on their traffic generation investments:
Without any information,
they miss the opportunity to engage with their visitors on an ongoing basis; by trying to collect too much information too soon, they
risk driving away a majority of visitors in what amounts to over 60% abandonment rates
common to B2C and B2B websites.
EMAIL360 strikes the right balance between collecting too little and too much
information. It recognizes that a name and an email address are all that website
owners really need in order to begin a conversation with a website visitor in
the journey to convert them to a customer.
By providing fluid in-page transitions, minimizing the number of keystrokes, and
avoiding confusing CAPTCHA codes*, EMAIL360 encourages greater number of website
visitors to respond to calls to actions such as signing up for newsletters,
downloading white papers and registering for webinars. At the same time,
EMAIL360 delivers actionable intelligence to website owners by automatically
adding the visitor's IP address, page from where clicked, time spent on that
page, and other useful context information.
Download and install EMAIL360 on your website absolutely free of
cost and boost conversion of browsers to buyers!
*: According to a recent
study reported in the New York Times, reCAPTCHAs are so
confusing that about 25% of users' attempts to solve them simply
fail. For businesses that use reCAPTCHA, this means that a quite a
few of potential customers are likely to abandon the registration or
shopping process. |
